Florian Kuhlmann – Selling the new Project

Florian Kuhlmann
Selling the new Project
45 × 30 cm
2019
Auflage von 16

> Interview: Dirk von Gehlen – Florian Kuhlmann

Selling the new Project

Rule 1
there will be 16 equal handsigned images

Rule 2
the price for image no1 is 2€

Rule 3
the price always doubles

Rule 4
you get your money back if someone buys another piece

CONCEPT

1.
THE ORIGINAL DIGITAL PICTURES ARE LOSS-FREE REPRODUCIBLE AND EQUIVALENT
THESE IMAGES ARE FREE AND READY TO DOWNLOAD ON THE INTERNET
GIVEN AWAY AS A GIFT FROM THE ARTIST TO THE WORLD

2.
UNIQUE IS ONLY THE ACT OF PURCHASING ONE ORIGINAL
EACH ACT IS INDIVIDUAL, UNREPEATABLE AND DIFFERENT FROM THE OTHERS
THIS IS THE ACTUAL UNIKAT
IT IS A NOT REPRODUCIBLE ACT AND SHOULD BE PERCEIVED AS A JOINT WORK OF ART

3.
THE INDIVIDUAL PARTS OF THE RITUAL MATERIALIZE IN THE SIGNATURED ORIGINAL IMAGES
THE ENTIRE PROCESS VISIBLES PROGRESSIVELY IN THE TRANSFORMED 4×4 PICTURE TABLEAU
WITH EACH ACT THE PURCHASING PROCESS IS WRITTEN DEEPER INTO THE PICTURE GRID

4.
THE MARKET TRANSFORMS THE ARTPIECE FROM A TABLEAU OF IMAGES INTO A TABLEAU OF NUMBERS
DURING THE RITUAL THE SPACE OF PICTURES DISAPPEARS AND THE SPACE OF NUMBER IS GETTING VISIBLE BEHIND IT
AT THE END OF THE RITUAL A NEW ARTWORK WAS CREATED WITH THE ENERGY OF THE MARKET
THE LAST BUYER GETS THE FINAL TABLEU